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Privacy policy & cookies

General

Personal Data is any information from which an individual can be identified. For example, your name, address, telephone number and e-mail address may be Personal Data. It is Serique’s policy to take all necessary steps to ensure that Personal Data held by Serique is held securely and processed fairly and lawfully.

Our lawful basis for processing Personal Data is: by consent of the data subject; necessary for the performance of a contract with the data subject or other person; compliant with a legal obligation; or necessary for the purpose of legitimate interests pursued by the Data Controller (except where these are overridden by the interests, right, or freedoms of the Data Subject).

Personal data that Serique collects from you.

When you visit, register or order products or services on the website you may be asked to provide certain information about yourself including your name and contact details including your mailing address, telephone number and email address.  We only collect the data we need. We will hold and process your data whilst you are interacting with us and for a 24 month period after the last interaction or until you change your communication preferences. Serique may also collect information about your usage of our website to make a tailored website available to you. This may include technical information including the IP (Internet Protocol) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform and if you access our site by your mobile device, we may collect your unique phone identifier.

We may also collect information about your visit, including, but not limited to the full Uniform Resource Locators (URL) and query string, clickstream to, through and from our website (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as but not limited to, scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone number used to call our customer service number.

How we use your personal data

Serique will only use your data in relation to the EU General Data Protection Regulation (from 25 May 2018) and the Privacy of Electronic Communication Regulation.

Serique may use your Personal Data as outlined in any fair processing notice in a transparent manner at the time of collection or registration where appropriate, in accordance with any preferences you express. This may include the following purposes: monitoring and providing website access; to provide goods and services to you; to manage any registered account(s) that you hold with us; with your agreement, to contact you electronically about promotional offers and products and services which we think may interest you; for market research purposes to better understand your needs; to verify your identity; to enable Serique to manage customer service interactions with you and where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).

Marketing Communications

Serique aims to update you about products & services, which are of interest and relevance to you as an individual.

If you chose to hear from us, we may send you information based on what is most relevant to you or things you have told us you like. We may use this information; together with information we have collected, to show you relevant content online.  If you no longer wish Serique to provide you with any details of our goods, services and promotions, you have the right to opt out of receiving promotional communications at any time, by:

  1. Making use of the simple “unsubscribe” link in emails;

  2. Contacting Serique via email info@serique.co.uk

 

Online Advertising

If you visit our website, you may receive personalised banner advertisements whilst browsing other websites.  Any banner advertisements you see will relate to products you have viewed whilst browsing our website on your computer or other devices. 

These advertisements are provided by Serique via market leading specialist providers using ‘cookies’ placed on your computer or other devices (see further information on the use of cookies in our Cookies section).  You can remove or disable cookies at any time - see below for further information.

Personal data provided to us may also be profiled to help us with advertising targeting. For example, your Serique data may be used to ensure we don’t serve you online Serique advertisements. Or we may use your personal data to find online users with a similar profile to yourself who may be interested in our products or services.

Cookies

When you view the website, Serique may store some information on your computer. This will be in the form of a ‘cookie’, which will enable Serique to tailor the website and marketing to match your interests and preferences. Serique uses session cookies (which are stored until you leave the site or close your web browser) and persistent cookies (which last a fixed period of time, defined within the cookie, and allow the website to recognise the device again when the user returns to that website on that device).

Cookies are defined into categorisations that define their functionality. Serique uses:

  • ‘performance cookies’ to measure our site performance and marketing activities.

  • ‘functionality cookies’ to remember choices that you make such as your region and provide more enhanced web features. These cookies also remember any font or text size features that you enable as well as providing services to enable video watching.

  • ‘advertising cookies’ to deliver more relevant adverts to you based on your interests. They are also used to limit the amount of times you see an advert and enable us to measure the effectiveness of any campaign. We use them to link to social networks including Facebook, who may use information about your visit to target advertising to you on other sites.

You can manage your cookie settings in your web browser. Your web browser may allow you to erase the cookie file, block all cookies or receive a warning before a cookie is stored, although, in that case, you may not be able to use certain features on the website.

If you do not wish to receive cookies in the future, please let Serique know. Please refer to your browser instructions to block cookies. The following website may assist you: http://www.aboutcookies.org.

Sharing your Data with Third Parties

We will never share your data with third parties outside of Serique for inclusion within their marketing campaigns.

Serique may disclose your Personal Data to third parties who Serique instruct to process that Personal Data on its behalf, particularly with regard to the processing of personalised orders, issuing of invoices, mail shots, marketing, market research and support services. Serique may also share cookie data with third parties to help us with our own advertising targeting. Such third parties are required by Serique to confirm that they apply appropriate data protection and security controls in compliance with EU General Data Protection Regulation. They agree to only use your Personal Data for the purposes Serique instructs and to take appropriate measures to prevent unauthorised or unlawful access to it. These include IT, delivery and marketing service providers. Our current partners are listed below. These may change over time and this policy will be updated accordingly. 

  • Wix web services. 

  • Delivery – My Retail Distribution, DHL, CSM, DPD, UPS, Royal Mail.

 

Disclosure of Personal Information

Serique regards its database of customer information (which will include your Personal Data) as a valuable asset. Should Serique sell or transfer any of its business assets, this may include a sale or transfer of such databases of information to third parties as part of a business sale. In addition, such a transfer or sale may mean that your Personal Data may be transferred to countries outside the EEA. Any such sale or transfer of Personal Data will be under strict conditions of confidentiality and security. Except as set out above, Serique will not without your permission, sell, rent or exchange any Personal Data supplied by you to any third party or disclose your Personal Data to anyone else without first obtaining your consent. The website may contain links to other websites that are not owned by Serique. Serique is not responsible for the content of such websites or for the privacy policy of such websites or for Personal Data which such websites may collect or place on your computer.

Storage of data 

Serique is stored in servers based in the USA. Some organizations which provide services to us may transfer data outside of the European Union (EU) but we’ll only allow this if your data is adequately protected. Some of our systems are provided by US companies and whilst it is our policy that we prefer data hosting and processing to remain on EU-based solutions, it may be that using their products results in data transfer to the USA.  However we only allow this when we certain it will be adequately protected. (e.g. US Privacy Shield or Standard EU contractual clauses).  

Obtaining, correcting or updating your personal data.

Where Serique uses your Personal Data on a consent basis, you have the right to withdraw that consent at any time. You also have the right to ask Serique to stop using your personal data for profiling or direct marketing processes.

Changes to our Privacy Policy

We’ll amend this privacy policy from time to time to ensure it remains up to date and reflects how and why we use your personal data and new legal requirements. Please visit our website to keep up to date with any changes. The current version will always be posted on our website. 

This privacy policy was last updated on 8th June 2019.